My deodorant adverts (Planning)

For my creating media piece I have to create two 30 second deodorant adverts for the new brand 'Wave'. The slogan I have chosen is 'why worry with wave'. The brand is youthful and is intended for teenagers. This is my statement of intent:

"My TV adverts for ‘Wave’ will show the positive influence the product has on a young person’s day. The first advert shows a female character that has used the deodorant and a male character that has not, the advert shows how different their days are and suggests if he had used the deodorant his day would be better like hers. It starts with the female using the deodorant and then walking to school on a sunny morning, then it shows the male character rushing into class and then flashes back to his morning where he is shown running past the deodorant. At the end it cuts to an end screen with the tagline ‘why worry with wave?’ and an image of the product. This tagline shows Wave helps you to have a stress-free morning. The second advert shows these two characters again but this time he has used the deodorant which is shown in their conversation at the beginning, a third character is introduced that has not used it and plays out like the first advert in a similar way creating consistency.

My adverts fit the target audience because it will show the teenagers getting ready and then going to school, which is more fitting for a 16-25 year old. It has characters that are male and female which clearly shows that it is unisex, the characters represent the ‘everyman’ figure. Characters will wear casual, youthful clothes. My adverts will be suitable for prime-time E4 because it does not include offensive or mature content which means it will also adhere to the rules of the Advertising Standards Authority. My two setting will be at home and also at school with the journey to school shown in-between. I will include a range of shots including close up, extreme close up, wide shot and master shot. I will also apply the 180 rule when characters are moving and looking at each other. There will be a soundtrack that will be youthful energetic music, this music may change to music with more negative connotations when the boy is shown rushing around."

I am currently planning when I am going to film which will be soon.